First Lady
of
I teach real people how to get what they want without being someone they’re not.
Watch Dr. Cindy on stage.
Sales Is a Life Skill,
Not a Business Skill.
You’ve been in sales
since you were five.
Campaigning for dessert, making your case to stay up just five more minutes, and negotiating a raise in your allowance were all sales conversations.
But no one ever told you that’s what it was. And they definitely didn’t teach it in school.
Sales has been boxed into boardrooms and quotas, when in reality, it belongs at kitchen tables, in classrooms, and inside everyday conversations.
Every day, you’re already selling your ideas,
your time, your boundaries, and your worth.
You
JUST
DON’t
REALIZE
IT.
I didn’t either.
With a PhD in Communication, I left teaching to pursue a career in consulting. I never wanted to go into sales, but during that time, I was pushed into the role, and everything changed.
I realized sales was not icky, cheesy or pushy.
I had been selling my entire life because I had been helping people get what they wanted, simply because I was curious about what they needed.
Now I Help
People Sell Themselves
Without Selling
Their Souls.
Whether you’re looking to level up your corporate skills, selling yourself as a leader, or still campaigning for dessert, my 5-Step Formula for selling anything is simple, human, and actually fun. I’ll help you use the sales skills you’ve always had to get what you truly want—at work, at home, and in life.
What People Are Saying
Dr. Cindy combines sales expertise with superb speaking skills, setting her apart. She is always a popular, impactful speaker at our events.
Dr. Cindy’s session was the highest rated at the whole conference. We all learned great tactics with immediate takeaways. Highly recommend!
We love working with Dr. Cindy on sales programs and coaching. Her enthusiasm and engaging approach resonate with participants of all levels, and attendees immediately apply her insights.
Our audience was wowed and inspired by Dr. Cindy. Even seasoned colleagues took fast notes, and she made resetting our sales strategies fun.
Dr. Cindy knocked it out of the park with our CEO Society Mastermind. Highly relevant, interactive, and empowering—even over Zoom!
Dr. Cindy has helped me grow as a person and professional. Having her in my toolbox is one of the most valuable gifts.
Dr. Cindy is phenomenal and full of energy and knowledge. She’s consistently one of our top-rated speakers, providing tools attendees apply instantly.
Dr. Cindy is a true inspiration who ignites a room, creates a safe environment, and facilitates manageable change. Her engaging style left us excited—I can do this!
About Dr. Cindy
I never wanted to be in sales.
I began my career as a college professor, armed with three degrees in communication and a passion for teaching. But standing in front of bleary-eyed sophomores at 8 a.m., trying to make public speaking sound sexy? That wasn’t it.
During the summers, I picked up consulting work. Working with adults turned out to be where I wanted to be. I was helping people who actually wanted to be there. Eventually, I took on a full-time role that I thought was a consulting position. But six months into the job, I was pushed into a sales position, and I was terrified. I thought I was going to get fired because I did not know how to sell, nor did I want to learn. I was plunged into the role, kicking and screaming.
People avoid sales
because of the ‘ick factor.’
To me, sales meant slick handshake deals, fake smiles, and a whole lot of manipulation. My boss told me, “If you can learn to sell, it’ll change your life.” I rolled my eyes so hard they almost got stuck. But it turns out that he was right. A few months into the role, something clicked. I realized I didn’t hate sales, I hated bad sales. I liked helping people. I enjoyed solving problems. And I was good at it. That’s when it hit me: Sales is a life skill, not a business skill.
Award-Winning Books
Dr. Cindy’s bestselling books are your personal masterclass in turning everyday moments into sales opportunities. Whether you’re selling a product, an idea, or yourself, these books provide you with practical, actionable advice to reframe sales as a tool to enable you to take control and create the success you want.
Work Together
Sales is the key to the life and business you want.
Whether you’re leading a team, building your career, or simply ready to stop waiting for permission, Dr. Cindy offers multiple ways to help you transform how you sell yourself and your ideas. From hands-on consulting and dynamic training programs for organizations to one-on-one coaching for leaders and professionals, as well as on-demand courses, every option is designed to meet you where you are and move you forward.
No matter how you choose to work with Dr. Cindy, you’ll walk away with clear, actionable strategies you can use immediately and the confidence to actually use them. Click below to explore all services and find the best fit for you.
Book Dr. Cindy
To Speak
Looking for a speaker who transforms the way people think about sales and themselves?
Dr. Cindy McGovern, known as the First Lady of Sales®, delivers dynamic, actionable keynotes that show individuals and organizations how to sell themselves, their ideas, and their value in every area of life. With decades of experience as a sales consultant, bestselling author, keynote speaker, and CEO, Dr. Cindy “INpowers” audiences. She helps them activate the power they already have, rather than waiting for permission or external validation to start creating the success they deserve. Through this approach, she makes sales feel authentic, ethical, and even fun.
WHAT THEY SAY ABOUT DR. CINDY
Dr. Cindy’s approach mixes simplicity with actionable takeaways, creating measurable ROIs. I highly recommend her!
– Kathleen S. Ellis, Senior Vice President, CNA International Solutions
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